James Bond -- new research?

The british medical journal decides to research James bonds heroics and his reliance on alcohol. Their conclusions and recommendations.

Excess alcohol consumption is a societal and health problem throughout the world. Around 4% of deaths worldwide are related to alcohol, with 2.5 million deaths a year attributable to its use.. Death is most commonly caused by injury, liver cirrhosis, poisoning, and malignancy. In the entertainment world, however, excess alcohol consumption is often portrayed in a positive, even glamorous, light. Of particular note are the drinking habits of James Bond, the quintessential British spy in the novels of Ian Fleming. He is renowned for enjoying cigarettes, alcohol, and women, with a catchphrase of “vodka martini—shaken, not stirred.”

James Bond has often been seen as a strong role model. He is admired for his performance under pressure and his ability to be master of all situations he encounters. We were struck, while reading the original James Bond books, that his alcohol consumption seemed rather high and wondered whether he would realistically have the capacity to perform (in all aspects of his life ) at his high level of alcohol intake. Previous analyses of Bond’s drinking behaviour have examined the types of alcohol he has drunk and the total number of drinks but have never studied the number of units of alcohol this represents and the potential health effects of this.

Ideally vodka martinis should be stirred, not shaken. That Bond would make such an elementary mistake in his preferences seemed incongruous with his otherwise impeccable mastery of culinary etiquette. We examined Bond’s alcohol consumption to determine whether he might have been unable to stir his drinks because of the persistent shaking of alcohol induced tremor, making it more socially acceptable to ask for his drinks “shaken, not stirred.”

Objective  of research: To quantify James Bond’s consumption of alcohol as detailed in the series of novels by Ian Fleming.

Design Retrospective literature review.

Setting The study authors’ homes, in a comfy chair.

Participants Commander James Bond, 007; Mr Ian Lancaster Fleming.

Main outcome measures Weekly alcohol consumption by Commander Bond.

Methods All 14 James Bond books were read by two of the authors. Contemporaneous notes were taken detailing every alcoholic drink taken. Predefined alcohol unit levels were used to calculate consumption. Days when Bond was unable to consume alcohol (such as through incarceration) were noted.

Results After exclusion of days when Bond was unable to drink, his weekly alcohol consumption was 92 units a week, over four times the recommended amount. His maximum daily consumption was 49.8 units. He had only 12.5 alcohol free days out of 87.5 days on which he was able to drink.

Conclusions James Bond’s level of alcohol intake puts him at high risk of multiple alcohol related diseases and an early death. The level of functioning as displayed in the books is inconsistent with the physical, mental, and indeed sexual functioning expected from someone drinking this much alcohol. We advise an immediate referral for further assessment and treatment, a reduction in alcohol consumption to safe levels, and suspect that the famous catchphrase “shaken, not stirred” could be because of alcohol induced tremor affecting his hands.